Strategic plans Essay Example | Topics and Well Written Essays - 500 words

Strategic plans - Essay ExampleAn organization that aims to be cutthroat in todays competitive market needs to seek talent and expertise from a broad array of countries and continents. This allows it to bear on with consumers coming from different backgrounds, cultures, ethnicity and education. How a company deals with its operations to reach zenith necessitates integrated processes and functions. The company apprize wreathe to socioeconomic conditions in the ways it tailors its goods and services without disturbing the cultural sensitivity of either the employees or the consumers. In many circumstances a company will have to adapt its carrefours and marketing mix dodging to meet unchangeable local needs and wants. Global player like Mcdonald has adapted its burgers to the local needs. In India where a cow is a sacred animal they serve their burgers with chicken or fish whereas in Mexico burgers come with chilli sauce (Jones, 2009, p.87).It is arguable that standardization is be tter for organizations because it reduces cost however the thriving companies argon ones which think globally, but act locally. In spite of globalization, geographic, demographic, economic and cultural characteristics of consumers vary dramatically in different countries. Thus it is critical to imply that, a business will need to adapt its product mix, communication and marketing strategy to match the disparity in product preferences, product uses, consumers attitudes, shopping patterns, income levels and education. Dennis and Harris manifested global branding strategy as a local plan for each served market by cautiously singling the most significant differences and tailoring the products and services to suit local tastes and conditions (Beeson, 2011). According to them having a standard show up worldwide without considering local preferences and cultural differences a company is doomed to failure (Lauterborn, 2011, p.56).Food and beverage organizations can easily fall prey to imp ediments